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The 4 Cruxes of Core Brand Identity

Powerful Questions to Ask about Your Brand Apple, Starbucks, Procter & Gamble – all massively successful companies that are fierce protectors of their brands.  Why? These companies recognize the importance of creating a brand that has high value in the eyes of the public. In fact, these companies spend billions

Reaching Students via Omni-Channel: 4 Proven Methods

Speaking to your students through omni-channel communication is an essential strategy for enrollment and engagement. As college decision day looms near, students are weighing options to determine their future paths. They’ll be juggling offers and information from dozens of colleges and universities which is a lot to take in. Often,