Market Research and Data Collection

Campaigns and Telephone Surveys

Data Tailored to You

Campaigns, Surveys, and Automation

AnswerNet conducts both inbound and outbound Market Research Data Collection campaigns and telephone surveys using live agents and state-of-the-art automated telephone and internet or email-based technology.

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Multilingual Support

We pride ourselves on ensuring every customer feels right at home. We employ agents who speak fluently in Spanish, French, and more.

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Scalable Offerings

No business is the same. We offer specialty services scaled to all businesses, from small start-ups to established enterprises.

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Seamless Integration

Our technology supports API integrations for smooth connection and interaction with your systems, platforms, and applications.

Market Research and Data Collection Services

AnswerNet’s Market Research Data Collection Services specialize in helping you and your clients collect critical consumer data so you can measure customer satisfaction and loyalty, gauge satisfaction and evaluate purchasing patterns and ensure your marketing efforts reach their full marketplace potential.

Data Collection for Campaigns

AnswerNet conducts both inbound and outbound data collection campaigns and surveys using live agents and state-of-the-art technology, such as computer-assisted telephone interviewing (CATI), Interactive Voice Response (IVR), email and web chat.

Political Polling and Surveys

AnswerNet’s Market Research Services also conduct political polling and surveys, measuring the effectiveness of civic leaders’ messages to their constituents and assisting in campaign development.

Focus Group Recruitment and Participation

AnswerNet’s Market Research Data Collection Services are supported by 28 AnswerNet contact centers throughout the United States and Canada, giving your campaigns the reach needed to recruit focus group participants in any region of North America.

Staff, Training, and Monitoring

To find the most qualified and accurate interviewers, AnswerNet has developed a hiring and training process for our Market Research Services. Each interviewer must go through a 90-day comprehensive program supported by ongoing coaching. As a result, most members of our core interviewing team have enjoyed a long tenure with the company, some over 10 years.

We do more than just technical training on our Voxco CATI software. Each applicant must understand the importance of the information they collect. They must pass our testing process with scores of 90% or higher in grammar, comprehension and spelling. This ensures the utmost accuracy of verbatim responses to open-ended questions. We train our interviewers to properly engage with respondents and probe when needed without influencing their answers so that the highest integrity of data is collected.

Our Quality Assurance procedures ensure timely completion of project goals with constant monitoring by supervisors in real-time. AnswerNet Market Research maintains a supervisor-to-interviewer ratio of 1:16. No less than 1 in 25 interviews are monitored live, 1 in 10 is reviewed and 15% are validated.

AnswerNet offers its clients both live and recorded phone and visual remote-monitoring capabilities for pre-test.

Standard Operating Procedures

AnswerNet Market Research has an in-house program which incentivizes their interviewers to achieve goals in excess of 95% and judge not only production, but also data accuracy.

Our business surveys usually begin at 10 AM and run until 4 PM or 5 PM, depending on the client’s request and business type.

Our consumer studies vary by client request and demographic needs, but never run past 9 PM in the appropriate time zone and we are 100% compliant with do not call laws in every state.

Quality Control and Assurance

  • AnswerNet conducts both live and recorded monitoring of the dials
  • AnswerNet maintains a secure server on-site with comprehensive firewall and anti-virus protection, , with scheduled nightly backups as well as anti-virus protection on all workstations.
  • AnswerNet uses a 0 to 3 scale to measure and report the quality of phone interviews. Areas of focus include courtesy, answer clarification, interview procedure and overall flow.
  • Interviewers read verbatim, are allowed to probe only at the request of the client and are NOT permitted to paraphrase in any way that would influence the respondent’s answer.

Features & Benefits


  • Data Collection and Surveys
  • Focus Group Recruitment and Facilitation
  • Computer-Assisted (CATI) Research
  • IVR, Email, and Web Chat Surveys
  • Inbound and Outbound Campaigns
  • In-Depth Reporting
  • Customizable Report Delivery
  • Political Polling
  • Multilingual Interviewers


  • Measure Customer Satisfaction and Brand Loyalty
  • Verify Brand Awareness
  • Reach Full Marketplace Potential
  • Learn Purchasing Wants, Needs, and Patterns
  • Confirm Viability of New Products
  • Collect Data to Measure Campaign Effectiveness
  • Anticipate Campaign Success Levels
  • PCI-DSS Compliant

Outbound Services

Click one of the items below to further explore our outbound options.

  • Appointment Setting
  • Business Pipeline Solutions
  • Collection Reminders
  • Lead Generation & Qualification
  • Licensed Insurance Sales
  • Market Research Data Collection
  • Mystery Shopping
  • Contact Tracing Services
  • Payment Protection Program Sales
  • Seminar and Event Registration
  • Telesales
  • Telemarketing
  • TouchPoint Consultant Services
  • Warranty Program Sales

Get a Better Understanding of Your Customer Base Today

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