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Molly Wilmes

BPO ‘s Survival of the Flexible

Resilience in the wake of Covid-19 As we traverse further into what a friend recently referred to as “our permanent post-covid state,” many are looking around after a few years and realizing the effects of drastic changes to their respective industries, and the way we do business on a broader

The 4 Cruxes of Core Brand Identity

Powerful Questions to Ask about Your Brand Apple, Starbucks, Procter & Gamble – all massively successful companies that are fierce protectors of their brands.  Why? These companies recognize the importance of creating a brand that has high value in the eyes of the public. In fact, these companies spend billions