A landmark UCLA study found that non-verbal aspects of a presentation account for 93% of audience impact while words themselves account for only 7%. Research proves the proverb: “it’s not what we say, it’s how we say it.”
In business communication, one of the biggest factors in style, feel, and impact—our “how—” is our chosen medium of communication. Today we’re going to master mediums across both internal and external communication to boost clarity, concision, and confidence.
Best Internal Mediums of Communication
Without clear, consistent communication, teams become messy, misaligned, and maladaptive. Here are some examples of communication mediums you can use to terraform your team.
Email for Formal Communication
Email carries a formal feeling, which makes it the ideal medium on which to share official updates, important documentation, and archivable announcements. When using email, concision is key: practice short subject lines and manageable messages.
Instant Messaging for Real-Time Communication
Tools like Slack, Microsoft Teams, and Mattermost often shape communication via quick, sometimes playful exchanges. Within the context of clear channels and expectations, instant-messaging mediums of communication can birth rapid responses and magnificent memes.
Video Conferencing for Personal Communication
Video conferencing platforms like Zoom, Google Meet, and Microsoft Teams are the best mediums of communication for brainstorms, business updates, and big situations that require visual cues and real-time discussion. Be sure to focus meetings by forming agendas in advance.
Best External Mediums of Communication
Effective external communication coordinates, comforts, and creates customers. Here are some examples of communication mediums you can use to affirm your audience.
Email for Formal Communication
From direct documentation to can’t-miss scheduling, email connects your customers to integral information. Use professional, brand-consistent language in external emails and always include a call to action.
Live Chat for Real-Time Communication
Live chats composed by both real representatives and automated answering services like AI chatbots provide real-time responses through a manageable medium. Ensure nuanced, knowledgeable answers by asking an answering service like AnswerNet for help.
Phone Calls for Personal Communication
Phone calls platform personal interactions so that customers can resolve problems with real relationships. Train your staff or trust your outsourced team to respond with empathy, compassion, and kindness.
Demystifying Mediums of Communication in Business
Our type of speech speaks volumes. A little bit of knowledge when managing mediums of communication transforms teams, connects customers, and boosts your business to new heights.
To practice cool, confident communication, ask for AnswerNet. Reach out here or click the button below to get in contact.
