Media and Entertainment
Answering Services for the Media and Entertainment Industry
Services for M&E Industry
Call Center Services for the Media & Entertainment Industries
AnswerNet has a long history and experience in meeting the call center needs of media and entertainment industry companies ranging from marketing and advertising agencies, radio stations, publishers and DRTV to computer/video gaming companies. AnswerNet’s call center solutions are customized to each company’s needs.
The Media and Entertainment Industry vertical consists of multiple industry segments each with opportunities to benefit from the use of call center services. The industry includes motion pictures, television programs and commercials, streaming content, music and audio recordings, broadcast, radio, book publishing, video games, and ancillary services and products.
Because the call center needs of the M&E industry are diverse, AnswerNet customizes its services to your business needs.
Call Center Services for the Media & Entertainment Industries
While AnswerNet’s services are available to all segments of the Media and Entertainment Industry, the greatest number of requests come from Marketing & Advertising, Radio, Publishing, DRTV, Music, and Public Relations companies.
Marketing & Advertising Agencies
It should be no surprise to anyone that’s watched a TV show. listened to a radio station or searched the web to realize that marketing and advertising is the lifeblood of the M&E Industry. Whether you run a Marketing & Advertising agency or a department, successful campaigns can overload your client’s phones with calls resulting in callers getting put on hold or sent to voicemail. Many callers will just hang up when this happens. Improve customer service by partnering with AnswerNet to answer the calls and scheduling appointments..
Radio stations can get so busy that the phone rings non-stop. AnswerNet can help answer the phones for you during these time. Radio stations not a walk-in business. Business clients set up appointments to visit with your marketing teams. AnswerNet can be your virtual receptionist, answering your clients’ calls and scheduling their appointments for you 24/7.
Publishing sales, including magazine, newspaper and other media subscriptions use telesales to increase sales and to lower their costs. Publishing companies use call centers for a variety of programs, including sales, customer service, billing and collections. AnswerNet offers both inbound and outbound call center services for publishing companies.
Direct Response Marketing (TV & Radio)
DRTV or Radio Response campaigns are inherently very difficult to handle via an in-house call center because of the severe volume fluctuations often experienced. The only option is to outsource to a mid-size to large call center help handle the the volume. AnswerNet can handle the direct response calls for you.
Whether you run a music production studio or a music streaming service company, customers expect their calls to be answered and they deserve excellent customer service. Missed calls can result in missed business opportunities or loss of customers. AnswerNet can help with a range of services including marketing, customer care, help desk and surveying.
Public Relations Agencies
PR agencies promote companies or individuals via editorial coverage via stories appearing on websites, newspapers, magazines and TV programs. As with any business, PR agencies can often improve their customer service to clients by using a call center as their virtual receptionist. PR agencies also assist clients with Crisis public relations strategies, such as in the event of a data breach or product recall. AnswerNet provides product recall and data breach support services to help handle the incoming customer calls and notifications.
Computer and Video Game Companies
Gamers always have lots of questions about content, updates, services, bugs, glitches, hacking, reporting, lost profiles, etc. Gaming companies often turn away from phone call handling and rely on tickets/emails that results in poor response times. Video / Computer games primarily need Help Desk services. Gaming companies often have a huge customer base potentially generating overwhelming call volumes. Use AnswerNet’s telephone answering, order processing, customer care and help desk services to increase sales and retain more customers by improving customer service.
M&E Available Services
AnswerNet call centers can provide a wide array of multi-channel support using phones, e-mail, texting and live chats for all segments of the M&E Industry. Any media or entertainment company can benefit from using one or more of our services. Services can include support for:
- Telephone Answering Service
- Overflow / After-hours Call Support
- Customer Care Support
- Hotline Services
- Technical Support / Help Desk
- Radiothons and Telethons
- Audience Call-In Management
- Subscription Renewals
- Direct Response Television (DRTV) Campaign Support
- Disaster Response Support
AnswerNet employs native speakers of English, Spanish and French as part of our base services. For other languages, AnswerNet uses a translation service that interprets up to 250 different languages using simultaneous translation technology and live native speakers. You can even give your hearing-impaired customers the attention they deserve through our TTY service or our American Sign Language (ASL) customer service for the deaf community.
Cyber Attacks and Data Breaches
In today’s connected world, all industries are experiencing cyber-attacks in the form of viruses, phishing schemes and data breaches – and the M&E Industry is no exception. As a result companies spend significant resources to detect and mitigate these attacks. In case of data breaches, mitigation includes communicating with potentially thousands or even millions of customers and business partners, overloading in-house call handling and notifications. While some of the larger breaches have occurred in the Newspaper, Motion Pictures / Film and the Gaming industries, any industry could be a target.
In today’s world, customers use multiple methods to communicate with the media company of their choice. Rather than just one line of support, AnswerNet can provide several, including: phone, text, social media, email, SMS, and live chat. Our system also supports third-party integration through API, so we can collect customer information accurately and push it to your nonprofit database in real-time.