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The Do Not Call Registry; 4 Common Questions Answered

What is the National Do Not Call (DNC) Registry?

The National Do Not Call Registry was created in 2003 for the purpose of offering American consumers the option to limit the number of sales calls they receive. This registry applies only to residential and personal telephones, not to business telephone numbers.

What is a SAN number?

A Subscription Account Number (SAN) registers your company as a telemarketer. The SAN allows your company access to those who have chosen not to receive telemarketing calls so that those records can be removed from your calling lists, keeping your company compliant (and fine-free!) with government regulatory bodies who supervise telemarketing campaigns. 

What if I don’t get a SAN number?

The implications of not obtaining a SAN number are many, not the least of which is that reputable outbound call centers, like AnswerNet, will not work with you. Plus, if your business calls the residential telephone of someone whom you have NOT done business with for a minimum of 18 months, and that person has been on the DNC list for 32 days, you can be fined per instance.

How do I obtain a SAN for the first time?

You can obtain a SAN Number at https://telemarketing.donotcall.gov/

AnswerNet is here to guide you through the outbound call center process providing you with a wide range of service and technology options to fit any business model. Contact us today to speak with one of our experts who will walk you through the many options to choose from to assure you have the exact program for your needs.

For a comprehensive list of call center terminology acronyms, click here.