Case Study
Farm Bureau Subscription Renewal
1-page Case Study | Real-world results | Learn how Farm Bureau boosted member retention, streamlined membership dues processing, and maintained continuous subscriber engagement across rural territories.
What You’ll Learn
Ohio Farm Bureau launched an outbound campaign to re-engage members and take phone payments.
- Expiration Alerts: Systematically alerted active and lapsed members.
- Phone Payments: Streamlined dues collection for easy renewals.
- Daily Reporting: Member feedback guided strategic planning.
- Results: 8.65% conversion rate and a 4.5% surge in renewals.
The Case Study
Industry: Safety and Security
Timeframe: 20274-present
Client: Vortex Doors, a leading provider of commercial door repair and security solutions.
Managing annual membership dues for rural farm bureaus requires reliable communication across broad regions. AnswerNet supported member retention through automated renewal reminders and live dues payment processing.
The Client
Founded in 1985, the Ohio Farm Bureau is a member organization consisting of local farmers,community groups,civic leaders and other influencers. The Bureau provides a forum for its members to work closely with public officials on issuesthat impact agriculture and food production in their Ohio communities and advocate on their behalf for good government policy at the local, state and national level.
Membership also includesspecial offers and discounts on items such as insurance, farm equipment and supplies, home and health, travel and recreation, and more.
Objective
The Client hired AnswerNet to contact both current and lapsed members to renew annual memberships.
The Challenges
Under-staffed and under-resourced, the Bureau was unable to effectively alert active members that their memberships were about to expire, or to reconnect with lapsed members for reenrollment. Additionally, there was no system in place to process membership payments over the phone .
The Solution
In an effort to address these challenges head-on, the Bureau hired AnswerNet in June of 2018 to conduct an outbound member expiration alert and renewalscall campaign. From its Call Center in Webster City, Iowa, AnswerNet provided the tools to make the campaign run smoothly, including experienced call center agents, a secure payment-processing system and daily detailed reporting.
The Result
According to the Client, AnswerNet successfully renews 0.42 renewals per hour, with an 8.65% contact conversion rate – a 4.5% jump in renewals per year! The member outreach call campaign continues to this day.
Get in Touch with Our
Service Experts
Personalized Coverage at a Budget-Friendly Price
Our team is ready to provide you with all the information about our call center solutions. Fill out the form, and one of our service experts will reach out to discuss a personalized plan with you.
- 31 Skilled Call Centers
- 125M Contacts Per Year
- 10K+ Happy Clients
Excellent 4.5 out of 5
- Fill out the form to request a free consultation