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How the Maryland Solicitation Act Wet Signature Requirement Affects Your Business (And What You Should Do About It!)

The recent ruling by the Maryland Supreme Court regarding the Maryland Telephone Solicitations Act (MTSA) represents a significant shift in how businesses must approach telephonic sales and transactions within the state. Initially, the MTSA required a “wet signature” for contracts and agreements initiated via telephone solicitation, a traditional method involving ink-on-paper signatures. This requirement aimed to ensure consumer protection and consent in sales transactions, particularly in industries like energy retail, telecommunications, and insurance, which often rely on telephone sales.

The Supreme Court’s decision to extend the MTSA’s wet signature requirement to transactions initiated by consumers in response to a merchant’s marketing efforts marks a pivotal change. This interpretation means that even sales initiated by the consumer, such as those following a marketing call-to-action that leads the consumer to make a phone call, now require a form of signature that meets the legal standards of consent and agreement documentation.

Critical Turning Point

The recent Maryland Supreme Court decision underscores the urgent need for companies to adapt to new legal requirements with agility and foresight. The ruling, extending the Maryland Telephone Solicitations Act’s (MTSA) wet signature requirement to include transactions initiated by consumers in response to a merchant’s marketing, presents a significant pivot point for businesses operating in Maryland. This is especially true for industries like energy retailers, telecommunications companies, and insurance carriers, where telephonic sales practices are integral to their operations.

Resilient Solution

AnswerNet’s innovative technology solution, in light of this legal development, is not just a response but a proactive measure ensuring businesses not only comply with the MTSA but also maintain the efficiency and effectiveness of their sales processes. The introduction of AnswerNet’s Third Party Verification (TPV) contract generator software, which captures transactions in writing and secures consumers’ electronic signatures as part of the Focus platform, is a game-changer. It ensures that businesses can continue their telephonic sales activities without interruption, aligning perfectly with the legal equivalence of electronic and wet signatures under the Maryland Uniform Electronic Transactions Act.

This pivotal moment highlights the importance of businesses in Maryland quickly pivoting to a platform like AnswerNet TPV. In doing so, they safeguard their operations against potential legal pitfalls while embracing a solution that streamlines the verification process. The significance of this adaptation cannot be overstated; it is an essential step for businesses to remain competitive and compliant in a landscape that is increasingly governed by stringent legal and regulatory requirements.


David M. Murdza, Esq., General Counsel for AnswerNet, has provided crucial legal insight confirming the compliance of AnswerNet’s TPV solution with the MTSA’s requirements. This legal backing offers businesses the confidence to transition to electronic verification methods, knowing their sales practices are both efficient and legally sound.

The Supreme Court’s decision is a clear indicator of the legal system’s evolving stance on consumer transactions and verification processes. AnswerNet’s swift response with a technology solution that meets these new requirements in Maryland is a testament to our team’s commitment to innovation, compliance, and support for our clients’ operational needs.

A New Era for Trust

At a time where legal and regulatory landscapes are constantly shifting with increased frequency, partnering with a provider like AnswerNet ensures that businesses can navigate these changes with confidence, keeping their focus on growth and customer satisfaction while leaving compliance concerns to the experts. This adaptation is not just about meeting legal standards; it’s about setting a new benchmark for operational excellence and customer trust in the digital age.

Whether you’re navigating the complexities of Maryland’s regulations or looking to proactively address similar challenges across the states where your business operates, we’re here to help. Visit our website and fill out our contact form to schedule a consultation today: https://answernet.com/solutions/third-party-verification/