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What Successful Appointment Setting Firms Know That You Don’t

appointment setting firm

If you’re not hitting your sales numbers, and you continue to use the same approach, don’t expect a change in your results.

One proven approach savvy sales executives have come to accept as a winning tactic is the use of an appointment setting firm.

Don’t let your skepticism or past experience with appointment setting firms blind you to the benefits countless companies just like yours are reaping from these services. The reality is that today’s appointment setters are utilizing new skill sets and technology that you (and your sales team) will absolutely profit from.

3 Ways Appointment Setting Firms Help Exceed Your Goals

Did you know that using an appointment setting call center will not only increase your team’s productivity and revenue, but will have you exceeding your sales goals? Here are four ways how:

1. Filling Your Team’s Pipeline

An appointment setting firm fills your sale’s team’s pipeline with leads so your reps can spend more time closing deals and less time prospecting. 

Specifically, an appointment setting call center helps your team land meetings with prospects that fit your ideal customer profile. Before an appointment setting professional makes a single call, they go through extensive, mandatory training. Through this training, they learn techniques to get past a gate keeper, to ask qualifying questions, and to confirm – and re-confirm – that the prospect truly wants to speak with your sales rep.

These agents are also taught the importance of protecting your brand. The result of this process is a qualified lead that has your reps spending minimal time prospecting and more time closing.

Your reps are paid to close business, so give them more opportunities. They will be happier and so will you as your sales numbers continue to climb.

2. Outsourcing for Increased Revenue

Outsourcing appointment setting increases revenue by lowering your cost per sale. How is this possible? First, you need to have your sales team spend the majority of their time closing and not prospecting. That being the case, you’re going to need prospectors.

Your choice is either hire full-time outbound appointment setters or outsource this need. If you do outsource, you avoid all the costs associated with full-time employees – which goes beyond their salary and includes benefits, support, and management.

In addition, by outsourcing, you forego the time and costs of recruiting and training your callers. Plus, you also have to factor in the savings you reap by not having to purchase any equipment or technology required for outbound appointment calling.

Consider the ability to create, track, and optimize the script that will be used. One unique benefit of using an appointment setting organization is that professional appointment setters know which script elements work and which do not.

With hundreds of thousands of calls to base results on, you get the benefit of their experience without wasting time and money trying to figure out how to optimize your outbound campaign. The value of this can’t be overstated!

3. Freeing Up Your Sales Reps

Another benefit of using an outsourced appointment setter is it frees up your sales reps to spend time on those tasks that they never seem to have time for.

When they’re able to read new marketing materials, compare your goods to the competition, exploring new markets/verticals, and reaching out to clients for referrals, they become better salespeople.

It’s Time for a Change

If you’re interested in positively impacting your sales numbers, you need to make changes to your sales tactics. You can’t keep doing the same thing and expect a different result. And if you’re going to try a new tactic, it might as well be one that has been proven over time to be both effective and to generate a significant ROI.

With nearly 25 years of experience, AnswerNet’s Appointment Setting Pros division has been assisting sales executives exceed their revenue goals by putting their reps in a position to succeed.

If you’re interested in learning how affordable and effective our appointment setting services are for companies in your vertical, click here to schedule a call, send an email to answer@answernet.com, or call 800-411-5777.