On January 24, the FCC paused the implementation of the one-to-one consent laws originally set to take effect on January 27. This blog, published on January 21, was written in anticipation of the law and should be read with this update in mind. We will continue to monitor FCC developments and share key updates as they are announced.
On January 27, 2025 (that’s next week!), new federal telemarketing consent laws go into effect, introducing transformative changes for businesses engaged in outbound telemarketing and telesales. These regulations, spearheaded by the Federal Communications Commission (FCC) and the Federal Trade Commission (FTC), aim to empower consumers, close loopholes and enforce stricter compliance measures for all telemarketers. For organizations across all industries, adapting to these changes is critical to avoid penalties and nurture consumer trust.
AnswerNet Compliance is here to guide your business through these changes, ensuring your internal and outsourced outbound communication practices meet the highest standards of regulatory compliance.
Understanding the New Consent Laws
The One-to-One Consent Rule, effective January 27, 2025, mandates that telemarketers obtain individual prior express written consent (PEWC) for each seller they represent. This new standard eliminates the previous practice of bundling consents for multiple sellers, giving consumers greater control over who contacts them.
Here’s a video we recorded last year with AnswerNet’s director of compliance, Rich Hamilton, in anticipation of this rollout:
Key highlights of the rule include:
Individualized Consent:
Telemarketers must secure separate written consents for each business they promote.
Clear Documentation Requirements:
Businesses must maintain precise records of consumer consent to ensure compliance and accountability.
Additionally, the FTC has updated its Telemarketing Sales Rule (TSR) to include:
Extended Protections Against Fraud:
The TSR now applies to businesses, offering additional safeguards against fraudulent practices.
Enhanced Recordkeeping Standards:
Businesses are required to retain detailed records of telemarketing transactions, reflecting advancements in technology and communication methods.
For more details, visit the FCC’s summary of the One-to-One Consent Rule and the FTC’s updates on telemarketing regulations.
Why AnswerNet Compliance is the Partner You Need
With these regulatory changes, non-compliance risks have never been higher. AnswerNet Compliance offers comprehensive prior express written consent and telemarketing sales law audits, remediation consulting services and compliance solutions tailored to help your business, no matter the scale of your organization, navigate these new challenges. Our comprehensive compliance solutions ensure your operations align with the latest federal requirements, providing peace of mind and protecting your business from costly penalties.
Here’s why AnswerNet Compliance stands out:
Proven Expertise in Regulatory Compliance:
With extensive experience in federal, state and industry-specific regulations, we help your business remain compliant with laws such as TCPA, TSR and the new One-to-One Consent Rule. Our team stays up-to-date on every change, so you don’t have to.
Comprehensive Third-Party Verification (TPV):
Our TPV services are designed to deliver accurate, auditable consumer consent records. We ensure that your business meets consent and disclosure requirements while building trust with your customers.
State-of-the-Art Technology:
Using advanced tools such as biometric authentication, geo-location validation and automated fraud detection, our solutions provide unmatched accuracy and security to your internal or outsourced sales process.
Customized Compliance Solutions:
Every business is unique. We tailor our compliance programs to your specific needs, industry standards and regulatory requirements to ensure seamless integration into your existing workflows.
Commitment to Transparency and Accountability:
At AnswerNet, we believe compliance is not just about meeting requirements—it’s about fostering trust. Our detailed reporting and recordkeeping ensure you are always audit-ready.
24/7 Support and Expertise:
Our team of compliance specialists is available around the clock to provide guidance, answer questions and deliver solutions that keep your operations running smoothly and within the bounds of the law.
With AnswerNet Compliance as your partner, you’ll have the tools, expertise and confidence to focus on what matters most—growing your business while delivering exceptional service to your customers.
Stay Compliant and Confident
Adapting to these new consent laws is not just about avoiding penalties; it’s about building trust with your customers and enhancing your brand’s reputation. By partnering with AnswerNet Compliance, you gain access to industry-leading expertise, advanced technology and a team dedicated to ensuring your business operates seamlessly within the bounds of the law.
Ready to navigate these regulatory changes with confidence? Contact AnswerNet Compliance today to learn more about how we can support your business.
Let AnswerNet help you realign your sales processes within compliance.
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