Case Study
Farm Journal Subscription Renewal
1-page Case Study | Real-world results | Learn how Farm Journal increased publication retention rates and reactivated dormant agricultural subscribers through targeted outbound renewal campaigns.
What You’ll Learn
Farm Journal Media needed external 24/7 outreach to secure subscription renewals and reinstatements.
- 24/7 Renewals: Outsourced center secured subscriptions around the clock.
- Demographic Data: Post-payment surveys enriched the database.
- Flexible Scaling: Easily scaled up for special promo events.
- Results: Delivered 2,400+ monthly agent hours.
The Case Study
Industry: Nonprofit / Animal Welfare
Timeframe: 2010-present
Client: A leader of the animal protection movement, tackling the root causes of animal cruelty and suffering to drive permanent change and create a better world for all animals around the globe
Dedicated 2,400+ hours per month to outbound renewal calling, maintaining continuous subscriber retention and audience data enrichment.
The Client
Farm Journal Media (FJM) is the nation’sleading agricultural publishing company. Its flagship publication, Farm Journal, has been in existence for over 130 years. Along with publishing a host of other farm-related magazines, FJM distributes daily farm reports, runs a website (AgWeb.com), licenses detailed subscriber and industry data, and produces the syndicated radio show,“ AgriTalk.”
Objectives
The client wanted to find an outside contact center partner with the capabilities to coordinate and manage an outreach program to its current and lapsed magazine subscribers. The goal of the campaign was to encourage these groups to either renew or reinstate their annual subscriptions.
The Challenges
The Client did not have an in-house call center or enough internalstaff to dedicate to this endeavor full-time. Farm Journal recognized that to successfully retain or recapture this potential revenue stream, they needed to enlist an outsourced partner with the skill and ability to manage theircampaign on a 24/7 basis. They turned to AnswerNet.
The Solution
AnswerNet’s Webster City team got to work immediately by calling FJM’s subscribers and locking in the subscriptionsthey sought. After payments were processed, we conducted live customersurveys to capture additional demographic information for their robust database.
The Result
AnswerNetspent over 2,400 hours/month reaching out to FJM’sconsumer base. As a
result, they discovered they had more control and understanding over their revenue flow.
The Client also was able to take advantage of AnswerNet’slarge call center network for
special promotions and events. According to FJM, their greatest benefit was finding a partner theycould trust to manage such
an important process on their behalf – without having to devote their own manhours and resourcesto make it happen.
We continue to conduct monthly outbound call campaigns for FJM today.
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