{"id":9863,"date":"2025-09-12T11:04:00","date_gmt":"2025-09-12T15:04:00","guid":{"rendered":"https:\/\/answersystem.com\/?p=9863"},"modified":"2026-09-16T17:52:49","modified_gmt":"2026-09-16T21:52:49","slug":"text-marketing-risk-why-sms-may-or-may-not-be-covered-under-tcpa-dnc-rules","status":"publish","type":"post","link":"https:\/\/answernet.com\/fr\/text-marketing-risk-why-sms-may-or-may-not-be-covered-under-tcpa-dnc-rules\/","title":{"rendered":"Risques li\u00e9s au marketing par SMS : pourquoi les SMS ne sont peut-\u00eatre pas couverts par les r\u00e8gles du DNC de la TCPA"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9863\" class=\"elementor elementor-9863\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-446b94d e-con e-atomic-element e-flexbox-base e-default-div e-446b94d-86157ad \" data-id=\"446b94d\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"446b94d\" data-e-type=\"e-flexbox\" data-id=\"446b94d\">\n    <div class=\"elementor-element elementor-element-b76359e e-con e-atomic-element e-flexbox-base e-default-div e-b76359e-4c9dc80 \" data-id=\"b76359e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"b76359e\" data-e-type=\"e-flexbox\" data-id=\"b76359e\">\n    <div class=\"elementor-element elementor-element-a84fc0a e-con e-atomic-element e-flexbox-base e-default-div \" data-id=\"a84fc0a\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"a84fc0a\" data-e-type=\"e-flexbox\" data-id=\"a84fc0a\">\n    <div class=\"elementor-element elementor-element-3795674 e-con e-atomic-element e-flexbox-base e-default-div \" data-id=\"3795674\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"3795674\" data-e-type=\"e-flexbox\" data-id=\"3795674\">\n    \t\t<div class=\"elementor-element elementor-element-08f592c elementor-toc--content-ellipsis elementor-widget__width-initial elementor-widget elementor-widget-table-of-contents\" data-id=\"08f592c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:150,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;numbers&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t\t\t\t<h2 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div id=\"elementor-toc__08f592c\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7b8d5d elementor-widget elementor-widget-text-editor\" data-id=\"e7b8d5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a40df9a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a40df9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>Text message marketing is currently among the fastest and most effective ways for businesses to reach consumers, but it comes with some serious legal risks. While under the Telephone Consumer Protection Act (TCPA), certain methods of contact, like robocalls and automated voicemail messages, are heavily regulated. But do those apply to SMS messages under the Do-Not-Call (DNC) rules?<\/p>\n<p>As of July 2025, two federal courts came to conflicting conclusions about exactly that question, one deciding that DNC provisions don\u2019t apply to SMS, and another holding that they do. This conflict has left business executives, compliance officials, and marketers in the dark.<\/p>\n<p>In this article, we\u2019ll unmask the legal controversy, explore what it does to your TCPA compliance strategy, and show how to minimize text marketing risk in a changing regulatory environment.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Court Controversies Cause a Text Marketing Risk<\/strong><\/h2>\n<p>\u2714 <a href=\"https:\/\/tcpaworld.com\/2025\/07\/22\/chaos-the-first-court-just-found-the-tcpas-dnc-rules-do-not-apply-to-text-messages-so-let-the-chaos-begin\/\" target=\"_blank\" rel=\"noopener\">R Jones v. Blackstone (IL)<\/a>: SMS is not a call under \u00a7227(c) DNC.<br \/>\u2714 <a href=\"https:\/\/www.financialservicesperspectives.com\/2025\/07\/a-new-era-for-tcpa-litigation-conflicting-rulings-on-text-messages-and-do-not-call-rule\/\" target=\"_blank\" rel=\"noopener\">W Wilson v. Skopos Financial (OR)<\/a>: SMS is a \u201ccall\u201d and covered under TCPA DNC provisions.<\/p>\n<p>These discrepancies create jurisdictional risk and litigation uncertainty.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>Why Courts Vary and How That Affects Your Compliance<\/strong><\/h2>\n<p>\u2714 <a href=\"https:\/\/www.troutman.com\/insights\/why-does-the-tcpa-equal-chaos-the-us-supreme-court-opens-fcc-orders-to-new-challenges.html\" target=\"_blank\" rel=\"noopener\">The McKesson decision of the Eleventh Circuit<\/a> freed district courts to interpret TCPA independently of the FCC.<br \/>\u2714 There are courts that apply the plain statutory definition of \u201ccall\u201d as voice only; courts are enforcing FCC precedent and including SMS.<br \/>\u2714 As a result, SMS compliance processes may vary by jurisdiction.<\/p>\n<p>\u00a0<\/p>\n<h2><strong>How to Manage the Text Marketing Risk in Your Business<\/strong><\/h2>\n<p>\u2714 Continue treating marketing SMS as compliance calls, respect STOP requests, clean lists and maintain records of consent.<br \/>\u2714 Review policies from time to time to ensure voice and text outreach are included.<br \/>\u2714 Ensure vendor agreements include monitoring of SMS opt-in and DNC compliance.<br \/>\u2714 Possible statutory damages: $500\u2013$1,500 per offense.<br \/>\u2022 Risk of class certification, cross-state actions and enforcement proceedings.<br \/>\u2714 Forum shopping can expose you to multiple legal standards and competitions.<\/p>\n<h3>\u00a0<\/h3>\n<h2><strong>Don\u2019t Wait for the Courts to Decide, Protect Your Business Now<\/strong><\/h2>\n<p>The Illinois and Oregon courts\u2019 conflicting rulings have shown us one thing in plain sight: There is not yet an absolute national answer regarding whether SMS texts fall under the TCPA\u2019s Do-Not-Call provisions. Such legal uncertainty can be a compliance nightmare, especially for those businesses that engage in automated messaging, lead gen, or outbound sales across several states.<br \/>And more, as the courts begin to diverge from FCC interpretations with the recent Supreme Court McKesson decision, businesses can no longer count on keeping up with FCC directives. The specter of forum shopping, inconsistent enforcement and class actions is all too real and it\u2019s growing.<br \/>But here\u2019s the good news: You don\u2019t need to wait for a lawsuit or for a headline to wake up to the danger.<\/p>\n<p>\u00a0<\/p>\n<p>You can act today to make SMS marketing subject to the same level of scrutiny that you would voice outreach. That means:<\/p>\n<p>\u00a0<\/p>\n<p>\u2714\u00a0Obtaining specific, written consent for every phone number on which you send texts.<br \/>\u2714\u00a0Adding STOP instructions to all SMS communications.<br \/>\u2714\u00a0Verifying every number call or text against federal, state, and company DNC lists.<br \/>\u2714\u00a0Checking vendor practices and agreements for good disclosures and compliance guarantees.<\/p>\n<p>\u00a0<\/p>\n<p>The bottom line? <strong>Your best protection is an active, documentable compliance strategy that treats SMS as any other regulated communication medium.<\/strong><\/p>\n<p>\u00a0<\/p>\n<p><strong>If you\u2019re unsure whether your SMS marketing methods are putting you at risk, AnswerNet\u2019s Compliance Team is here to help.<\/strong> Our free assessment can give you a TCPA compliance diagnosis that examines your program in key areas such as: DNC handling, consent records, lead sourcing, state laws and more.<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/answernet.com\/solutions\/call-center-compliance\/compliance-questionnaire\/\">CLICK HERE<\/a> to take the free test and know for sure before sending your next campaign. Don\u2019t let lack of knowledge be your strategy.<\/p>\n<p>\u00a0<\/p>\n<p><strong>Build a compliance foundation that protects your brand, your bottom line, and your future.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c2a196 elementor-widget elementor-widget-button\" data-id=\"9c2a196\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#services-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Started Now<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-efcf620 e-con e-atomic-element e-flexbox-base e-default-div e-efcf620-291fd41 \" data-id=\"efcf620\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"efcf620\" data-e-type=\"e-flexbox\" data-id=\"efcf620\">\n    <div class=\"elementor-element elementor-element-824ffd9 e-con e-atomic-element e-flexbox-base e-default-div e-824ffd9-075ce5f \" data-id=\"824ffd9\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"824ffd9\" data-e-type=\"e-flexbox\" data-id=\"824ffd9\">\n    \n<\/div>\n<div class=\"elementor-element elementor-element-8d4eb74 e-con e-atomic-element e-flexbox-base e-default-div e-8d4eb74-1dcf797 \" data-id=\"8d4eb74\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"8d4eb74\" data-e-type=\"e-flexbox\" data-id=\"8d4eb74\">\n    <div class=\"elementor-element elementor-element-5ccf9fa e-con e-atomic-element e-flexbox-base e-default-div e-5ccf9fa-997e68f \" data-id=\"5ccf9fa\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"5ccf9fa\" data-e-type=\"e-flexbox\" data-id=\"5ccf9fa\">\n    \t\t<div class=\"elementor-element elementor-element-db3766d elementor-widget elementor-widget-heading\" data-id=\"db3766d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Related articles you may enjoy:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e7c7da elementor-widget elementor-widget-text-editor\" data-id=\"9e7c7da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>\n<p class=\"elementor-post__title\"><a href=\"https:\/\/answernet.com\/the-texas-telephone-solicitation-registration-trap-8-signs-your-outreach-program-might-fail\/\">The Texas Telephone Solicitation Registration Trap: 8 Signs Your Outreach Program Might Not Succeed<\/a><\/p>\n<\/li>\n<li>\n<p class=\"elementor-post__title\"><a href=\"https:\/\/answernet.com\/blog-history-of-pci-compliance\/\">The History of PCI Compliance in Five Moments<\/a><\/p>\n<\/li>\n<li>\n<p class=\"elementor-post__title\"><a href=\"https:\/\/answernet.com\/spoofing-laws-compliance-guide\/\">Spoofing Laws Explained: What Is Legal?, What Isn\u2019t?, and How to Remain Compliant<\/a><\/p>\n<\/li>\n<li>\n<p class=\"elementor-post__title\"><a href=\"https:\/\/answernet.com\/blog-what-is-tcpa\/\">What Is the TCPA and Why It Matters for Your Business<\/a><\/p>\n<p>\u00a0<\/p>\n<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Table of Contents Text message marketing is currently among the fastest and most effective ways for businesses to reach consumers, but it comes with some serious legal risks. While under the Telephone Consumer Protection Act (TCPA), certain methods of contact, like robocalls and automated voicemail messages, are heavily regulated. But do those apply to SMS [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9880,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[65,66,67,68,25,69,70,71],"class_list":["post-9863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-and-risk-mitigation","tag-answernet-compliance","tag-dnc-rules","tag-regulatory-update","tag-sms-compliance","tag-sms-marketing","tag-tcpa","tag-tcpa-litigation","tag-text-marketing-risk"],"_links":{"self":[{"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/posts\/9863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/comments?post=9863"}],"version-history":[{"count":5,"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/posts\/9863\/revisions"}],"predecessor-version":[{"id":9898,"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/posts\/9863\/revisions\/9898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/media\/9880"}],"wp:attachment":[{"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/media?parent=9863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/categories?post=9863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/answernet.com\/fr\/wp-json\/wp\/v2\/tags?post=9863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}