{"id":51654,"date":"2023-06-27T17:41:07","date_gmt":"2023-06-27T21:41:07","guid":{"rendered":"https:\/\/answernet.com\/?p=51654"},"modified":"2025-08-14T14:54:25","modified_gmt":"2025-08-14T18:54:25","slug":"charitable-giving-demographics-blog","status":"publish","type":"post","link":"https:\/\/answernet.com\/fr\/charitable-giving-demographics-blog\/","title":{"rendered":"D\u00e9mographie des dons de charit\u00e9 : Comment les Millennials et la G\u00e9n\u00e9ration Z pr\u00e9f\u00e8rent-ils faire des dons ?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"51654\" class=\"elementor elementor-51654\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2cb14778 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2cb14778\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a2717dd\" data-id=\"1a2717dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6680f456 elementor-widget elementor-widget-text-editor\" data-id=\"6680f456\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L'avenir du secteur \u00e0 but non lucratif quitte progressivement les mains de ses donateurs traditionnels. Les tendances des donateurs montrent que les Millennials et la G\u00e9n\u00e9ration Z, ou Zoomers, ont donn\u00e9 plus que toute autre g\u00e9n\u00e9ration lorsqu'il s'agit de l'aide COVID-19, et ils restent motiv\u00e9s pour continuer \u00e0 mettre leur argent au service de causes utiles. Il est essentiel pour les organisations caritatives de comprendre les donn\u00e9es d\u00e9mographiques relatives aux dons de bienfaisance et la mani\u00e8re dont ce groupe cible en devenir est engag\u00e9, afin de maintenir leurs programmes et leurs op\u00e9rations de donateurs.<\/p><h2>Donn\u00e9es d\u00e9mographiques sur les dons de charit\u00e9<\/h2><p>Il est important de comprendre les caract\u00e9ristiques d\u00e9mographiques des personnes qui font des dons aux organisations caritatives. Les <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2019\/01\/17\/where-millennials-end-and-generation-z-begins\/\">Centre de recherche Pew<\/a> cr\u00e9e des mises \u00e0 jour r\u00e9guli\u00e8res pour d\u00e9finir les groupes g\u00e9n\u00e9rationnels. Cela comprend la g\u00e9n\u00e9ration silencieuse, les baby-boomers, <a href=\"https:\/\/www.mentalfloss.com\/article\/653357\/generation-x-facts-trivia\">G\u00e9n\u00e9ration X<\/a>et <a href=\"https:\/\/www.mentalfloss.com\/article\/620786\/facts-about-millennials\">Les mill\u00e9niaux<\/a>.<\/p><p>En 2019, l'organisation a officiellement ajout\u00e9 les ann\u00e9es de naissance de <a href=\"https:\/\/www.mentalfloss.com\/posts\/gen-z-history-facts\">G\u00e9n\u00e9ration Z<\/a>. Depuis lors, d'autres <a href=\"https:\/\/www.theatlantic.com\/family\/archive\/2020\/02\/generation-after-gen-z-named-alpha\/606862\/\">sources<\/a> se sont exprim\u00e9s sur les tranches d'\u00e2ge sugg\u00e9r\u00e9es pour les <a href=\"https:\/\/www.mentalfloss.com\/article\/652245\/generation-alpha-facts\">Gen Alpha<\/a>. Voici une d\u00e9finition actuelle pour chaque g\u00e9n\u00e9ration :<\/p><ul><li>La g\u00e9n\u00e9ration silencieuse : N\u00e9e entre 1928 et 1945 (78-95 ans)<\/li><li>Les baby-boomers : N\u00e9s entre 1946 et 1964 (59-77 ans)<\/li><li>G\u00e9n\u00e9ration X : n\u00e9e entre 1965 et 1980 (43-58 ans)<\/li><li>Les mill\u00e9niaux : N\u00e9s entre 1981 et 1996 (27-42 ans)<\/li><li>G\u00e9n\u00e9ration Z : n\u00e9e entre 1997 et 2012 (11-26 ans)<\/li><\/ul><div><h2>Le don g\u00e9n\u00e9rationnel<\/h2><p>Les mill\u00e9niaux et la g\u00e9n\u00e9ration Z sont en train de remodeler la philanthropie et d'inaugurer une nouvelle \u00e8re de dons. Un rapport de l'application de paiement Zelle a r\u00e9v\u00e9l\u00e9 que <a href=\"https:\/\/www.cnbc.com\/2020\/09\/29\/more-millennials-donated-money-during-the-pandemic-than-other-generations.html\">pr\u00e8s de 75%<\/a> des Millennials ont apport\u00e9 un soutien financier \u00e0 leur famille, \u00e0 leurs amis ou \u00e0 des organisations \u00e0 but non lucratif depuis le d\u00e9but de la pand\u00e9mie de COVID-19, soit le taux le plus \u00e9lev\u00e9 de toutes les g\u00e9n\u00e9rations interrog\u00e9es.<\/p><\/div><div><p>Les jeunes g\u00e9n\u00e9rations de philanthropes se mobilisent rapidement pour des causes auxquelles ils croient et partagent ces causes sur les m\u00e9dias sociaux et les dons par crowdfunding.\u00a0<\/p><p>Un exemple de cette tendance s'est produit lorsque la Pet Alliance of Greater Orlando a b\u00e9n\u00e9fici\u00e9 d'un grand nombre de dons \u00e0 la suite d'une campagne d'information. <a href=\"https:\/\/www.orlandosentinel.com\/2021\/09\/23\/donations-overwhelm-pet-alliance-orlando-after-deadly-fire-charity-searches-for-new-offices-shelter-space\/\">incendie meurtrier d\u00e9truit<\/a> leur emplacement. La couverture m\u00e9diatique de l'incident a touch\u00e9 des milliers de personnes sur les m\u00e9dias sociaux, ce qui a permis \u00e0 de nombreux nouveaux donateurs de soutenir l'organisation. En g\u00e9n\u00e9ral, environ 10 000 personnes font un don \u00e0 l'organisation chaque ann\u00e9e, mais en sept jours, plus de 12 000 donateurs se sont manifest\u00e9s, ce qui a permis de r\u00e9colter des centaines de milliers de dollars pour reconstruire les bureaux.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d657cf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1d657cf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/answernet.com\/fr\/blog-generations-styles-communication\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comprendre les styles de communication g\u00e9n\u00e9rationnels<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b8ea58 elementor-widget elementor-widget-text-editor\" data-id=\"7b8ea58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Comprendre les Millennials<\/h3><p>Les auteurs et historiens am\u00e9ricains Neil Howe et William Strauss ont invent\u00e9 le terme \"Millennials\" dans leur livre de 1991, Generations : The History of America's Future, 1584 to 2069, pour d\u00e9signer les Am\u00e9ricains n\u00e9s entre le d\u00e9but des ann\u00e9es 1980 et le milieu des ann\u00e9es 1990.<\/p><p>Voici quelques-unes des caract\u00e9ristiques souvent attribu\u00e9es aux Millennials :<\/p><ul><li>L'esprit d'entreprise : De nombreux Millennials sont arriv\u00e9s \u00e0 l'\u00e2ge adulte pendant la Grande R\u00e9cession de 2008-2009 et ont \u00e9t\u00e9 confront\u00e9s \u00e0 un march\u00e9 de l'emploi difficile. Cela a conduit beaucoup d'entre eux \u00e0 chercher d'autres moyens de gagner leur vie, comme la cr\u00e9ation de leur propre entreprise.<\/li><li>Tr\u00e8s instruits : De nombreux Millennials sont tr\u00e8s instruits et ont \u00e9t\u00e9 expos\u00e9s \u00e0 un large \u00e9ventail d'id\u00e9es et de perspectives. Cela a conduit beaucoup d'entre eux \u00e0 poursuivre des carri\u00e8res et des opportunit\u00e9s commerciales align\u00e9es sur leurs valeurs et leurs passions.<\/li><li>Flexibilit\u00e9 : De nombreux Millennials appr\u00e9cient \u00e9galement la flexibilit\u00e9. Ils ne sont pas limit\u00e9s \u00e0 la journ\u00e9e de travail traditionnelle de 9 \u00e0 5, et ils ne veulent pas \u00eatre attach\u00e9s \u00e0 un bureau. Cela les am\u00e8ne \u00e0 explorer les possibilit\u00e9s de travailler de mani\u00e8re ind\u00e9pendante, \u00e0 distance ou en tant que freelance.<\/li><\/ul><p>Certains consid\u00e8rent les mill\u00e9niaux comme les plus narcissiques, d'autres comme la \"g\u00e9n\u00e9ration de l'\u00e9puisement\", \u00e9lev\u00e9s pour \u00eatre parfaits et vou\u00e9s \u00e0 l'\u00e9chec. D'autres encore les consid\u00e8rent comme la g\u00e9n\u00e9ration la plus diversifi\u00e9e et la plus consciente des probl\u00e8mes sociaux, capable de changer le monde pour le meilleur.<\/p><h3>Comprendre la g\u00e9n\u00e9ration Z<\/h3><p>Selon un rapport publi\u00e9 dans <a href=\"https:\/\/www.forbes.com\/sites\/markcperna\/2022\/11\/29\/why-gen-z-might-become-one-of-the-most-charitable-generations-yet\/?sh=504afd005d3c\">Forbes<\/a>La g\u00e9n\u00e9ration Z pourrait devenir l'une des g\u00e9n\u00e9rations les plus charitables. Bien qu'ils ne donnent pas les m\u00eames montants que les g\u00e9n\u00e9rations plus anciennes, ils ont le plus grand potentiel de croissance.<\/p><p>Cela montre \u00e0 quel point il est important pour les jeunes g\u00e9n\u00e9rations de rendre la pareille. Elles votent avec leurs dollars et sont pr\u00eates \u00e0 faire des sacrifices pour soutenir les causes auxquelles elles croient.<\/p><p>La g\u00e9n\u00e9ration Z, \u00e9galement connue sous le nom de Gen Z, iGen ou Zoomers, d\u00e9signe la g\u00e9n\u00e9ration n\u00e9e entre le milieu des ann\u00e9es 1990 et le d\u00e9but des ann\u00e9es 2010. Voici quelques-unes des caract\u00e9ristiques de la g\u00e9n\u00e9ration Z :<\/p><ul><li>Les natifs du num\u00e9rique : La g\u00e9n\u00e9ration Z est la premi\u00e8re g\u00e9n\u00e9ration \u00e0 \u00eatre n\u00e9e avec un acc\u00e8s g\u00e9n\u00e9ralis\u00e9 \u00e0 l'internet et \u00e0 la technologie num\u00e9rique d\u00e8s le plus jeune \u00e2ge, c'est pourquoi on l'appelle \"digital natives\". La g\u00e9n\u00e9ration Z est \u00e9galement appel\u00e9e \"screenagers\", car elle a grandi avec des \u00e9crans, des smartphones, des ordinateurs portables et des tablettes, qui occupent une place importante dans sa vie.<\/li><li>Sensibilisation aux questions sociales et politiques : De nombreux membres de la g\u00e9n\u00e9ration Z sont connus pour leur pr\u00e9occupation \u00e0 l'\u00e9gard des questions sociales et politiques et sont souvent actifs dans les efforts visant \u00e0 apporter des changements positifs. Ils sont plus progressistes et lib\u00e9raux que les g\u00e9n\u00e9rations pr\u00e9c\u00e9dentes et ont tendance \u00e0 donner la priorit\u00e9 \u00e0 des questions telles que le changement climatique, l'\u00e9galit\u00e9 raciale et entre les sexes, et les droits LGBTQ.<\/li><li>Diversit\u00e9 : La g\u00e9n\u00e9ration Z est la g\u00e9n\u00e9ration la plus diversifi\u00e9e sur le plan ethnique et racial de l'histoire, et on estime que pr\u00e8s de la moiti\u00e9 des membres de la g\u00e9n\u00e9ration Z s'identifient comme n'\u00e9tant pas de race blanche. Cette diversit\u00e9 refl\u00e8te les changements d\u00e9mographiques ainsi que l'acceptation et la compr\u00e9hension accrues des diff\u00e9rentes cultures et origines.<\/li><\/ul><h2>Comment atteindre les mill\u00e9niaux et la g\u00e9n\u00e9ration Z pour augmenter les dons ?<\/h2><h3>1. Dons en ligne<\/h3><p>Les dons en ligne sont essentiels \u00e0 la collecte de fonds et aux dons des Millennials et de la G\u00e9n\u00e9ration Z. Nous avons \u00e9t\u00e9 t\u00e9moins de l'augmentation significative des dons en ligne lors de la pand\u00e9mie de COVID-19, et nous continuons \u00e0 observer cette croissance ann\u00e9e apr\u00e8s ann\u00e9e.\u00a0<\/p><p>Facilitez les dons en ligne. Vos jeunes donateurs ont l'habitude d'utiliser l'internet pour \u00e0 peu pr\u00e8s tout.\u00a0<\/p><h3>2. Cartographie de l'exp\u00e9rience des donateurs<\/h3><p>Le suivi des donn\u00e9es d\u00e9mographiques relatives aux dons de bienfaisance, des points de contact et des activit\u00e9s de vos donateurs tout au long de leur cycle de vie permet de cr\u00e9er des donn\u00e9es qui peuvent aider \u00e0 mettre en place de meilleures exp\u00e9riences. Ce processus peut \u00eatre visualis\u00e9 \u00e0 l'aide d'une carte qui illustre les \u00e9tapes cl\u00e9s par lesquelles passent les donateurs tout au long de leur parcours. En outre, cela permet de fid\u00e9liser les donateurs.<\/p><h3>3. Comportements d'activisme en ligne<\/h3><p>Les \u00e9tudes montrent que les Millennials et la G\u00e9n\u00e9ration Z veulent s'engager dans ce que les experts appellent \"l'activisme des m\u00e9dias sociaux\". Pour la plupart des jeunes adultes, la participation en ligne l'emporte sur les efforts en personne.<\/p><p>En cartographiant, communiquant et engageant correctement, vous pouvez orienter cette pr\u00e9disposition du public du mill\u00e9naire et de la g\u00e9n\u00e9ration Z vers des dons et une plus grande visibilit\u00e9 pour votre organisation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e816564 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e816564\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/answernet.com\/fr\/social-media-marketing-nonprofit-blog\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">\u00c9largir le champ d'action de votre organisation \u00e0 but non lucratif<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-094aa60 elementor-widget elementor-widget-text-editor\" data-id=\"094aa60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #2b4b67;\">Comprendre la motivation \u00e0 donner<\/span><\/h2><p>Il est prouv\u00e9 que les Millennials et la G\u00e9n\u00e9ration Z continueront \u00e0 augmenter leurs dons lorsque les organisations comprendront comment et pourquoi ils, en tant qu'individus, s'alignent sur la mission de l'organisation \u00e0 but non lucratif. Alors que les dons des autres g\u00e9n\u00e9rations restent les plus \u00e9lev\u00e9s, leurs dons individuels globaux ont diminu\u00e9, ce qui fait des jeunes g\u00e9n\u00e9rations le public \u00e0 surveiller.<\/p><p>Il est tout aussi important de comprendre les motivations qui les poussent \u00e0 donner. Alors que les baby-boomers consid\u00e8rent le don comme un devoir, les mill\u00e9niaux et la g\u00e9n\u00e9ration Z consid\u00e8rent les dons caritatifs comme un moyen de se retrousser les manches et de cr\u00e9er un changement tangible dans le monde.<\/p><p>En travaillant avec un partenaire tel que <u><b><a href=\"https:\/\/answernet.com\/fr\/specialty-divisions\/fineline-solutions\/\">AnswerNet Nonprofit<\/a><\/b><\/u>Les organisations peuvent ainsi exploiter efficacement les motivations de ces g\u00e9n\u00e9rations et les donn\u00e9es d\u00e9mographiques relatives aux dons de bienfaisance. AnswerNet Nonprofit offre des solutions compl\u00e8tes de centre de contact sp\u00e9cialement con\u00e7ues pour le secteur \u00e0 but non lucratif, y compris des services de centre d'appel, de gestion des donateurs, de soutien \u00e0 la collecte de fonds, d'analyse de donn\u00e9es, et plus encore. Notre technologie omnicanale permet \u00e0 vos donateurs de se connecter avec vous de la mani\u00e8re qu'ils pr\u00e9f\u00e8rent.<\/p><p>Vous souhaitez en savoir plus sur la fa\u00e7on dont AnswerNet Nonprofit peut vous aider \u00e0 \u00e9tendre la port\u00e9e de votre organisation ? Cliquez sur le bouton ci-dessous pour demander plus d'informations \u00e0 l'un de nos experts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ba76b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"26ba76b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/answernet.com\/fr\/specialty-divisions\/fineline-solutions\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Plus d'informations<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Alors que les Millennials et la G\u00e9n\u00e9ration Z inaugurent une nouvelle \u00e8re de dons, il est essentiel de comprendre les donn\u00e9es d\u00e9mographiques relatives aux dons caritatifs.<\/p>","protected":false},"author":10,"featured_media":51655,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[414,321,416,150],"class_list":["post-51654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-blog","tag-market-research","tag-marketing","tag-nonprofit"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.3.1) - 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