{"id":33054,"date":"2022-09-27T15:23:48","date_gmt":"2022-09-27T19:23:48","guid":{"rendered":"https:\/\/answernet.com\/?p=33054"},"modified":"2025-03-26T12:57:21","modified_gmt":"2025-03-26T16:57:21","slug":"two-things-reviews-google-blog","status":"publish","type":"post","link":"https:\/\/answernet.com\/fr\/two-things-reviews-google-blog\/","title":{"rendered":"Les deux choses les plus importantes \u00e0 savoir pour g\u00e9rer les avis sur Google"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Pour tout type de petite entreprise, les avis sont l'un des moyens les plus efficaces de d\u00e9montrer la qualit\u00e9 de vos services\/produits. Ils permettent aux clients potentiels de s'assurer qu'ils recevront un produit de grande qualit\u00e9 et constituent un moyen rapide et facile de rep\u00e9rer d'\u00e9ventuels points faibles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sans compter que lorsque quelqu'un se voit proposer plusieurs services concurrents, les avis sont souvent le facteur d\u00e9cisif. Alors, comment le propri\u00e9taire d'une petite entreprise doit-il g\u00e9rer les critiques ? Comment obtenir plus d'avis et que faire si vous recevez un avis particuli\u00e8rement d\u00e9sagr\u00e9able qui d\u00e9nigre votre entreprise ? Pour obtenir les r\u00e9ponses \u00e0 ces questions, lisez la suite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Encourager l'augmentation du nombre d'avis<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il est essentiel pour la croissance d'une entreprise de recevoir davantage d'avis sur son activit\u00e9. De nombreux avis, en particulier ceux qui t\u00e9moignent d'une longue exp\u00e9rience en mati\u00e8re d'excellence du service, peuvent constituer un excellent moyen d'attirer des clients. Le bouche-\u00e0-oreille est un outil tr\u00e8s puissant, et c'est en fin de compte ce que repr\u00e9sentent ces commentaires. Mais au lieu de n'entendre parler que de quelques personnes, les commentaires s'\u00e9tendent sur des centaines, voire des milliers de personnes. Il est donc utile de disposer d'un plus grand nombre d'avis, mais comment en obtenir davantage ?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour commencer, la premi\u00e8re chose \u00e0 savoir est la politique de Google en mati\u00e8re de commentaires. Pour consulter l'int\u00e9gralit\u00e9 de cette politique, vous pouvez cliquer sur le lien suivant <a href=\"https:\/\/support.google.com\/local-guides\/answer\/7400114?hl=en#zippy=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>l'article du centre d'aide ici<\/strong><\/a>Il n'est pas rare que les avis soient publi\u00e9s en ligne, mais il est g\u00e9n\u00e9ralement admis que Google adopte une approche tr\u00e8s large \u00e0 l'\u00e9gard des avis. Si l'avis concerne l'entreprise, il restera affich\u00e9 99,99% du temps. L'une des exceptions les plus \u00e9videntes est le cas o\u00f9 un utilisateur semble avoir \u00e9t\u00e9 pay\u00e9 pour laisser un avis.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En tant que propri\u00e9taire d'entreprise, comment faire pour que davantage de clients laissent des commentaires ? Bien qu'il soit interdit de payer les gens pour qu'ils laissent des commentaires, il n'est pas interdit de partager un lien vers des commentaires et de demander aux clients de faire part de leurs r\u00e9actions.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez le faire en vous rendant \u00e0 l'endroit o\u00f9 les avis sont partag\u00e9s, si vous \u00eates le g\u00e9rant de l'entreprise, en la revendiquant dans un compte Google My Business (si vous n'en avez pas cr\u00e9\u00e9 un), <strong><a href=\"https:\/\/answernet.com\/fr\/blog-manage-small-business-step\/\" target=\"_blank\" rel=\"noreferrer noopener\">lire cet article<\/a><\/strong> pour plus d'informations sur Google My Business).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cliquez sur le lien \"Google Reviews\"<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/nYz2ZV1am4p7vXKjBFS1p0Ic_72EYs62wSwQ235Y0xVKGN5-wvzy2UPBIKkiAWXOAn8MRAwkW7jB6C7SBTc2DLvmOXS9t86_ky9MxavO6BNPAygveNExEgKoeEnu-ITwStNosjoyrQ17N_BhOkwkSiMlmR6Z0ziwB95jAk0WkohUuuIpkvHIC0dlDQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Puis cliquez sur le bouton bleu \"Obtenir plus d'avis\"<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Vx1FtnhiypT08trXjJyCrd7ANVK-CW-j9s-oVumZjqixXpQccXP29nOwz581LJOTJghKkNs9rE1CF5PJ7QkxYUkn45UwpbgV7iGfp95IwTuffbv_AtA33pR4eULft-b67HyAvHarCb2ORohU8ZyzORyhk3YxtDyQ2naPK9gbxUqFe5fkqhbJ2pTRQQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous y trouverez un lien que vous pouvez copier et coller directement et qui vous donnera la possibilit\u00e9 de le partager via d'autres services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Wam_V26kkPRlFIRXfaH5HvzjmrKrY8EZt_t_U8qpE32YyaeAqPSazpt7TeOVznNK2uDHcss5lMSXN3IuXmoAF7vju4C10A08l5FHjUxLv6iDfAsa1rQK5ZajiRSDrLxlHDxGun9bLzTHJRdAWSJ3H1rww6BwEkXWUtiyLLggNaOfoA4PfXSD-XoIHA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">En partageant ces informations, vous facilitez la t\u00e2che des clients qui souhaitent laisser des commentaires. Plus vos services\/produits sont de qualit\u00e9, plus les clients sont susceptibles de laisser des commentaires sur votre entreprise.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. G\u00e9rer les avis n\u00e9gatifs<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La partie la plus frustrante de la gestion des avis en ligne est sans doute la gestion des avis n\u00e9gatifs. Comme nous l'avons d\u00e9j\u00e0 mentionn\u00e9 dans ce blog, si l'avis concerne l'entreprise, les chances que Google supprime l'avis n\u00e9gatif sont quasiment nulles. Que devez-vous donc faire si vous recevez un mauvais avis ? Les mauvais avis peuvent faire fuir des clients potentiels et vous souhaitez minimiser ce risque autant que possible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais d'abord, il faut comprendre certaines choses. Une mauvaise critique ne nuira pas \u00e0 votre entreprise. Les gens sont imparfaits, ils ne sont pas d'accord sur beaucoup de choses. Lorsque seuls 9 dentistes sur 10 sont d'accord sur le dentifrice \u00e0 utiliser, il n'est pas surprenant que de mauvaises critiques apparaissent. La solution consiste-t-elle \u00e0 les ignorer ? Non, la solution consiste \u00e0 y r\u00e9pondre. Gr\u00e2ce \u00e0 Google My Business, vous pouvez r\u00e9pondre \u00e0 n'importe quel avis sur votre entreprise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Que devriez-vous leur dire ? C'est \u00e0 vous de d\u00e9cider, mais je vous recommanderais de vous excuser pour la mauvaise exp\u00e9rience et de leur proposer de vous recontacter pour essayer de r\u00e9soudre le probl\u00e8me, ou de faire quelque chose dans ce sens. Bien que cela n'ait pas d'impact sur l'avis, cela permet de partager votre r\u00e9ponse avec les futurs clients potentiels qui lisent les avis pour essayer de mieux comprendre votre entreprise. En r\u00e9pondant aux mauvaises critiques et en montrant votre volont\u00e9 de r\u00e9soudre les probl\u00e8mes, vous pouvez donner \u00e0 un client potentiel l'impression que vous \u00eates en mesure de r\u00e9pondre \u00e0 ses besoins. Le fait qu'une entreprise prenne tr\u00e8s au s\u00e9rieux les commentaires de ses clients peut souvent se traduire par un gain net, m\u00eame en cas d'avis n\u00e9gatif.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour conclure, il est important de se rappeler que lorsqu'il s'agit d'avis, la plupart des clients ont tendance \u00e0 regarder la tendance g\u00e9n\u00e9rale des avis. Ne vous inqui\u00e9tez donc pas des mauvaises critiques occasionnelles, r\u00e9pondez-y de mani\u00e8re appropri\u00e9e et efforcez-vous d'augmenter le nombre total d'\u00e9valuations.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bad reviews can be a dealbreaker for potential customers. So how should a small business owner manage and handle the reviews?<\/p>","protected":false},"author":11,"featured_media":33057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[411],"tags":[53,352,416,351,354],"class_list":["post-33054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-and-risk-mitigation","tag-business","tag-google","tag-marketing","tag-seo","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Two Most Important Things to Know for Handling Reviews on Google<\/title>\n<meta name=\"description\" content=\"Bad reviews can be a dealbreaker for potential customers. 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