{"id":30119,"date":"2022-09-07T14:45:16","date_gmt":"2022-09-07T18:45:16","guid":{"rendered":"https:\/\/answernet.com\/?p=30119"},"modified":"2025-03-26T12:52:17","modified_gmt":"2025-03-26T16:52:17","slug":"blog-manage-small-business-step","status":"publish","type":"post","link":"https:\/\/answernet.com\/fr\/blog-manage-small-business-step\/","title":{"rendered":"Vous g\u00e9rez une petite entreprise ? Ne passez pas \u00e0 c\u00f4t\u00e9 de cette \u00e9tape simple que des milliers de petites entreprises n\u00e9gligent !"},"content":{"rendered":"<p class=\"wp-block-paragraph\">La gestion de la pr\u00e9sence de votre entreprise en ligne peut sembler une t\u00e2che particuli\u00e8rement ardue, surtout si vous vous comparez aux grandes entreprises. En effet, ces derni\u00e8res disposent d'une multitude de ressources suppl\u00e9mentaires \u00e0 consacrer \u00e0 cette t\u00e2che, ce qui n'est tout simplement pas le cas d'un petit entrepreneur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La bonne nouvelle, c'est que Google My Business offre un moyen tr\u00e8s simple de promouvoir votre entreprise sur un pied d'\u00e9galit\u00e9 avec ces grandes soci\u00e9t\u00e9s. Si vous n'utilisez pas Google My Business, ou m\u00eame si vous souhaitez apprendre \u00e0 l'optimiser pour votre entreprise, lisez la suite et d\u00e9couvrez \u00e0 quel point Google My Business peut aider le propri\u00e9taire d'une petite entreprise moyenne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 l'\u00e2ge de pierre (c'est-\u00e0-dire avant l'arriv\u00e9e d'Internet), les annuaires t\u00e9l\u00e9phoniques \u00e9taient d'une grande utilit\u00e9 pour les communaut\u00e9s locales. C'est gr\u00e2ce \u00e0 eux que les gens trouvaient les entreprises locales et, de fait, de nombreuses entreprises cherchaient des strat\u00e9gies pour s'inscrire avec \"A\" afin d'avoir la possibilit\u00e9 de figurer \u00e0 la premi\u00e8re place de la liste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aujourd'hui, Google Maps sert essentiellement d'annuaire en ligne et a sa propre fa\u00e7on de r\u00e9pertorier les entreprises. Comment classent-ils les entreprises ? Il les classe d'abord en fonction de ce qu'il estime \u00eatre le plus riche en informations et en contenu pour les utilisateurs qui recherchent le service en question. Pour en savoir plus sur ces facteurs, consultez la page du centre d'aide. <a href=\"https:\/\/support.google.com\/business\/answer\/7091?hl=en&amp;ref_topic=11515681#zippy=%2Cdistance%2Crelevance%2Cprominence\">ici<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alors pourquoi les propri\u00e9taires de petites entreprises devraient-ils faire cet effort suppl\u00e9mentaire ? La mise en place d'une liste locale prend beaucoup de temps, et il en faut encore plus pour ajouter du contenu et la tenir \u00e0 jour. Cependant, les b\u00e9n\u00e9fices peuvent \u00eatre consid\u00e9rables. Pour vous en convaincre, tapez dans Google \"avocats \u00e0 los angeles\" ou remplacez ce terme par le service de votre entreprise dans votre ville.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/aBw1Fk20vDFdkRoamPaPdcLPirTRiwTSjV50BB8xwpPgpQ9dE4xHjXA_ORw9IJp7AlKyUjeE0I-_IqQKvPmt6H7uIR_uGApsTF3Qn9f6LMizCWaOrphVhgyF_JhL4IF6pCGx05xddLgpbNq0JiQsMykr2_-hDNpvpwjUGIFqkpLiNIMSufiYhbS-vQ\" width=\"624\" height=\"388\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D'apr\u00e8s la capture d'\u00e9cran, les listes Google My business sont affich\u00e9es en haut de la page. De nombreuses entreprises d\u00e9pensent des centaines, voire des milliers d'euros en optimisation des moteurs de recherche pour faire figurer leur site web en premi\u00e8re page, mais Google donne la priorit\u00e9 \u00e0 l'affichage des pages Google My business par rapport aux r\u00e9sultats organiques ! Il donne la priorit\u00e9 \u00e0 un service gratuit en haut de la page. Pourquoi ? Parce que la requ\u00eate \u00e9tait sp\u00e9cifique \u00e0 une ville et que c'est ainsi que Google consid\u00e8re ses pages professionnelles. Elles sont consid\u00e9r\u00e9es comme le nouveau livre jaune qui aide les gens \u00e0 trouver des entreprises locales.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Comment atteindre ces objectifs ? Comment am\u00e9liorer le classement d'un profil Google My Business ? Tout d'abord, si quelqu'un vous dit qu'il peut vous garantir une place\/position, m\u00e9fiez-vous car Google garde son algorithme confidentiel et il n'y a jamais de garantie quant \u00e0 votre classement.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La solution la plus simple consiste \u00e0 remplir chaque section de Google My Business en d\u00e9tail. Cela peut para\u00eetre simple, mais ces sections sont mises \u00e0 votre disposition par Google, principalement parce qu'elles sont consid\u00e9r\u00e9es comme importantes par les utilisateurs qui recherchent des informations. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour am\u00e9liorer le classement d'une page Google Business locale, vous pouvez donc augmenter consid\u00e9rablement vos chances en mettant \u00e0 jour tous les champs et toutes les cat\u00e9gories propos\u00e9s par Google. Cela inclut une description d\u00e9taill\u00e9e, une liste compl\u00e8te des services que vous proposez, plusieurs photos\/vid\u00e9os, des messages et plusieurs avis. Si vous proposez un certain type de service qui n'appara\u00eet pas dans la s\u00e9lection de Google, cr\u00e9ez une cat\u00e9gorie personnalis\u00e9e pour l'adapter \u00e0 ce public sp\u00e9cifique. Fondamentalement, l'objectif ultime est de fournir un niveau de d\u00e9tail suppl\u00e9mentaire sur votre entreprise, de sorte que lorsque Google cherche \u00e0 savoir quelles entreprises promouvoir, vous fassiez ressortir votre entreprise.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">En conclusion, tirer parti des fonctions\/services offerts par Google My Business est un moyen infaillible de diffuser des informations suppl\u00e9mentaires sur votre entreprise aupr\u00e8s de la communaut\u00e9 locale. De nombreuses personnes ne sont pas encore conscientes de l'impact que peut avoir le fait de remplir enti\u00e8rement une page d'entreprise locale, alors profitez-en tant que vous le pouvez avant qu'il ne soit trop tard.<\/p>","protected":false},"excerpt":{"rendered":"<p>Managing your online business presence can be daunting; however, Google My Business offers a simple way to promote your business.<\/p>","protected":false},"author":11,"featured_media":30121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[412],"tags":[53,352,560,416,351,293],"class_list":["post-30119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-insights","tag-business","tag-google","tag-managers","tag-marketing","tag-seo","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Manage a Small Business? 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