{"id":33054,"date":"2022-09-27T15:23:48","date_gmt":"2022-09-27T19:23:48","guid":{"rendered":"https:\/\/answernet.com\/?p=33054"},"modified":"2025-03-26T12:57:21","modified_gmt":"2025-03-26T16:57:21","slug":"two-things-reviews-google-blog","status":"publish","type":"post","link":"https:\/\/answernet.com\/es\/two-things-reviews-google-blog\/","title":{"rendered":"Las dos cosas m\u00e1s importantes que hay que saber para gestionar las rese\u00f1as en Google"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Cuando se trata de cualquier tipo de peque\u00f1a empresa, las opiniones son una de las formas m\u00e1s impactantes de mostrar la calidad de sus servicios\/productos. Los clientes potenciales conf\u00edan en que recibir\u00e1n un servicio de alta calidad, y es una forma r\u00e1pida y sencilla de detectar posibles puntos d\u00e9biles.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por no mencionar que, cuando alguien recibe varios servicios de la competencia, las rese\u00f1as suelen ser el factor decisivo. Entonces, \u00bfc\u00f3mo debe gestionar y manejar las cr\u00edticas el propietario de una peque\u00f1a empresa? \u00bfC\u00f3mo conseguir m\u00e1s rese\u00f1as y qu\u00e9 hacer si recibe una particularmente desagradable que menosprecia su negocio? Para conocer las respuestas a estas preguntas, siga leyendo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Fomentar m\u00e1s rese\u00f1as<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Recibir m\u00e1s rese\u00f1as sobre su empresa es vital para el crecimiento de un negocio. M\u00faltiples rese\u00f1as, especialmente con un largo historial de excelente servicio puede ser una gran manera de atraer a los clientes. El boca a boca es una herramienta muy poderosa, y eso es en definitiva lo que son estas rese\u00f1as. Pero en lugar de o\u00edrlo de un par de personas, las rese\u00f1as se extienden a cientos, si no miles. As\u00ed que m\u00e1s rese\u00f1as ayudan, pero \u00bfc\u00f3mo conseguir m\u00e1s?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para empezar, lo primero que debes saber es la pol\u00edtica de Google en materia de opiniones. Para ver la pol\u00edtica completa, puedes encontrar el enlace a <a href=\"https:\/\/support.google.com\/local-guides\/answer\/7400114?hl=en#zippy=\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>su art\u00edculo del centro de ayuda aqu\u00ed<\/strong><\/a>pero, en general, Google adopta un enfoque muy amplio con respecto a las opiniones. Si la opini\u00f3n es sobre el negocio, se mantendr\u00e1 el 99,99% de las veces. Una de las excepciones claras es si parece que se ha pagado a un usuario para que deje una opini\u00f3n.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como empresario, \u00bfc\u00f3mo conseguir que m\u00e1s clientes dejen sus opiniones? Aunque est\u00e1 prohibido pagar a los clientes para que dejen sus opiniones, no est\u00e1 prohibido compartir un enlace a las opiniones y pedir a los clientes que las compartan.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Puedes hacerlo yendo a donde se comparten las rese\u00f1as, si eres el gerente del negocio hazlo reclamar en una cuenta de Google My Business (Si no tienes una creada, <strong><a href=\"https:\/\/answernet.com\/es\/blog-manage-small-business-step\/\" target=\"_blank\" rel=\"noreferrer noopener\">leer este art\u00edculo<\/a><\/strong> para obtener m\u00e1s informaci\u00f3n sobre Google My Business).&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Haz clic donde dice \"Google Reviews\"<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/nYz2ZV1am4p7vXKjBFS1p0Ic_72EYs62wSwQ235Y0xVKGN5-wvzy2UPBIKkiAWXOAn8MRAwkW7jB6C7SBTc2DLvmOXS9t86_ky9MxavO6BNPAygveNExEgKoeEnu-ITwStNosjoyrQ17N_BhOkwkSiMlmR6Z0ziwB95jAk0WkohUuuIpkvHIC0dlDQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Y luego haga clic en el bot\u00f3n azul \"Obtener m\u00e1s opiniones\"<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Vx1FtnhiypT08trXjJyCrd7ANVK-CW-j9s-oVumZjqixXpQccXP29nOwz581LJOTJghKkNs9rE1CF5PJ7QkxYUkn45UwpbgV7iGfp95IwTuffbv_AtA33pR4eULft-b67HyAvHarCb2ORohU8ZyzORyhk3YxtDyQ2naPK9gbxUqFe5fkqhbJ2pTRQQ\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">All\u00ed ver\u00e1s un enlace que puedes copiar y pegar directamente y te dar\u00e1 la opci\u00f3n de compartirlo a trav\u00e9s de otros servicios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Wam_V26kkPRlFIRXfaH5HvzjmrKrY8EZt_t_U8qpE32YyaeAqPSazpt7TeOVznNK2uDHcss5lMSXN3IuXmoAF7vju4C10A08l5FHjUxLv6iDfAsa1rQK5ZajiRSDrLxlHDxGun9bLzTHJRdAWSJ3H1rww6BwEkXWUtiyLLggNaOfoA4PfXSD-XoIHA\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Al compartir esta informaci\u00f3n, facilita que los clientes dejen opiniones. Cuanto mejores sean sus servicios o productos, mayor ser\u00e1 la probabilidad de que los clientes dejen opiniones sobre su empresa.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Gesti\u00f3n de las cr\u00edticas negativas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tal vez la parte m\u00e1s frustrante de lidiar con las rese\u00f1as en l\u00ednea sea gestionar las negativas. Como se ha mencionado anteriormente en este blog, si la rese\u00f1a es sobre el negocio, las probabilidades de que Google elimine la mala rese\u00f1a son casi nulas. Entonces, \u00bfqu\u00e9 debe hacer si recibe una mala cr\u00edtica? Las malas cr\u00edticas tienen la oportunidad de alejar a los clientes potenciales y usted quiere minimizar eso tanto como sea posible.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pero antes, entienda algunas cosas. Una mala cr\u00edtica no perjudicar\u00e1 a su negocio. Las personas somos imperfectas y discrepamos en muchas cosas. Cuando s\u00f3lo 9 de cada 10 dentistas se ponen de acuerdo sobre qu\u00e9 pasta de dientes utilizar, no es de extra\u00f1ar que aparezcan malas cr\u00edticas. \u00bfLa soluci\u00f3n es ignorarlas? No, la soluci\u00f3n es responder a ellas. A trav\u00e9s de Google My Business, puedes responder a cualquier rese\u00f1a sobre tu negocio.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfQu\u00e9 deber\u00edas decirles? Esto depende de usted, pero yo recomendar\u00eda disculparse por la mala experiencia y ofrecerles que vuelvan a ponerse en contacto con usted para intentar solucionar el problema, u ofrecerles algo parecido. Aunque puede que esto no afecte a la rese\u00f1a, lo que s\u00ed hace es compartir tu respuesta con cualquier futuro cliente potencial que est\u00e9 leyendo las rese\u00f1as para intentar comprender mejor tu negocio. Responder a las malas cr\u00edticas y mostrar la voluntad de resolver los problemas puede hacer que un cliente potencial se sienta mucho m\u00e1s c\u00f3modo de que usted tambi\u00e9n puede satisfacer sus necesidades. Ver que una empresa se toma muy en serio los comentarios de sus clientes puede suponer a menudo una ganancia neta, incluso con la cr\u00edtica negativa dejada.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para terminar, es importante recordar que, cuando se trata de opiniones, la mayor\u00eda de los clientes tienden a fijarse en la tendencia general de las opiniones. As\u00ed que no te estreses por las cr\u00edticas negativas ocasionales, responde adecuadamente a ellas y trabaja para aumentar el n\u00famero total de rese\u00f1as.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bad reviews can be a dealbreaker for potential customers. So how should a small business owner manage and handle the reviews?<\/p>","protected":false},"author":11,"featured_media":33057,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[411],"tags":[53,352,416,351,354],"class_list":["post-33054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance-and-risk-mitigation","tag-business","tag-google","tag-marketing","tag-seo","tag-social-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Two Most Important Things to Know for Handling Reviews on Google<\/title>\n<meta name=\"description\" content=\"Bad reviews can be a dealbreaker for potential customers. 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